Faced with weak marketing returns during rapid international expansion, Alistair Gurney resisted cutting spend. Instead, he integrated FP&A, revenue operations, and data engineering to analyze pipeline performance at a granular level. The cross-functional insight enabled targeted reallocations rather than blanket cuts, preserving growth momentum and helping Lucanet remain on bookings target. Now Watch the Complete […]
1168: How Smart Finance Looks Before It Leaps | Alistair Gurney, CFO, Lucanet
Early in Lucanet’s expansion, two Chinese employees working in Germany had a moment of insight. Seeing how configurable the consolidation software was, they believed it could succeed in their home market. Acting on that conviction, they traveled from Berlin back to China and built what would become Lucanet’s Chinese business. The story illustrates how a…
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1163: The Discipline Behind Transformational AI | Sue Vestri, CFO, CRIO
On her first day at Greenphire, Sue Vestri sat in a conference room “learning all of the acronyms” of the clinical trial industry, she tells us. There were “many, many, many,” she recalls, and she listened to the sales team outside her door to understand how the product was positioned and why it mattered. That…
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Why Growth Demands Smaller “Chunks” of Accountability | Toby Driver, CFO, Ideagen
As Ideagen scaled from roughly £50M ARR to five times that size, complexity threatened accountability. Driver helped lead a shift to a regional operating model, breaking the business into three clear regions with defined ownership. Finance redesigned reporting and management information, restoring focus, accountability, and execution discipline—leaving the company stronger and more scalable. Now Watch […]
1157: From Deal Advisory to Operator: Learning the Hard Parts | Toby Driver, CFO, Ideagen
At 18, while many of his peers were heading off to university, Toby Driver made a different choice. He joined an accounting practice through an apprenticeship, a decision driven by his desire for a “quick learning curve” and real exposure to business, he tells us. From the outset, he was less interested in credentials than in understanding how organizations actually work. That instinct carried him through years in audit and into transaction services, where he learned to dissect businesses at speed. In deal advisory, Driver was tasked with getting “under the nuts and bolts” of companies, performing financial health checks with significant value at stake, he tells us. The work sharpened his ability to spot value drivers—but it also revealed a blind spot he wouldn’t fully appreciate until later. CFOTL: Tell us about Ideagen and its value proposition today.Driver: Absolutely. When I talk about Ideagen, I like to start with our purpose. We’re a software business, but our mission is about keeping people, processes, and products safe on a global scale. I often explain it by saying we help put safe food…
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1153: From Big-Company Discipline to Private-Equity Speed | Jorge Pliego, CFO, Improving
In his late 20s, Jorge Pliego found himself financing a major expansion in Mexico—not by calling corporate for cash, but by rethinking the entire structure. At Procter & Gamble, he was given the chance to fund a new paper products facility locally, navigating tax and financing incentives until the deal carried “zero” interest cost, Pliego…
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When One Plus One Actually Equals Three | Matt Novick, CFO, TripleLift
At PlaceIQ, an unexpected acquisition inbound forced Matt Novick to deeply assess unit economics and true revenue and cost synergies. The experience reshaped his strategy: always be transaction-ready by understanding the business end-to-end, so finance can quickly evaluate opportunities, avoid misfits, and operate with strategic precision. Now Watch the Complete Episode Featuring CFO Matt Novick […]
1150: Making AI Practical in Finance, Not Theoretical | Matt Novick, CFO, Triplelift
Matthew Novick traces one of his earliest business lessons not to a boardroom, but to a furniture store in Portland, Maine. Growing up in his family’s business, he learned how to read credit reports, price products, and assess who was “credit worthy,” skills that showed him how decisions affect a business long before he ever…
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1136: From Projects to Playbooks: Making Transformation Stick | Joe Custer, CFO, Intrado
When Joe Custer describes Intrado’s purpose, he begins with a story that traces back almost half a century. The company, he tells us, was born inside the Boulder County Sheriff’s Department when someone asked whether there might be a better way to connect a caller in distress with a first responder. “Turns out they were…
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1134: When Finance Becomes a Force for Influence | Chris Sands, CFO, InvoiceCloud
“InvoiceCloud is not just payments,” Chris Sands tells us. Sitting inside the company’s finance organization, he sees a platform built to change habits—helping businesses shift customers from paper invoices and mailed checks to fully digital transactions. The success metric, he adds, is simple: “Do more of their customers stop receiving paper invoices, stop mailing in…
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Scaling Toward One Billion Goal | Laura LaPeer, CFO, UHY
Earlier in her career, Laura LaPeer reframed treasury and procurement from transactional functions into strategic levers—investing idle cash and aligning vendor decisions with business goals. The shift delivered tangible financial impact and taught her to zoom out, reassess timing, and connect everyday tasks to long-term strategic objectives. Now Watch our Complete Episode Featuring CFO Laura […]
1129: Turning Transactions into Strategy | Laura LaPeer, CFO, UHY
On her first day as CFO of UHY, Laura LaPeer asked a simple question: “Do you guys do Copilot?” She had grown accustomed to using Microsoft’s AI assistant for tasks ranging from summarizing documents to creating slides, and she wanted it in place immediately. The request, she tells us, reflected both her pragmatism and her…
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