Faced with weak marketing returns during rapid international expansion, Alistair Gurney resisted cutting spend. Instead, he integrated FP&A, revenue operations, and data engineering to analyze pipeline performance at a granular level. The cross-functional insight enabled targeted reallocations rather than blanket cuts, preserving growth momentum and helping Lucanet remain on bookings target. Now Watch the Complete […]
1168: How Smart Finance Looks Before It Leaps | Alistair Gurney, CFO, Lucanet
Early in Lucanet’s expansion, two Chinese employees working in Germany had a moment of insight. Seeing how configurable the consolidation software was, they believed it could succeed in their home market. Acting on that conviction, they traveled from Berlin back to China and built what would become Lucanet’s Chinese business. The story illustrates how a…
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Unified pricing positions brand for sustainable margins | Steven Miller, CFO, Warby Parker
A Finance Strategic Moment On Friday the 13 of March 2020, Steven Miller closed Warby Parker’s 280 stores, scrapped the freshly approved budget, and launched PAR—Pause, Adjust, Redeploy. The framework shifted cash to safety and booming e-commerce (up 100 % YoY), granting leadership daily visibility and preserving liquidity until stores reopened two months later. Now […]
1092: Balancing Mission, Margin, and Market Share | Steven Miller, CFO, Warby Parker
It was Friday the 13, in March 2020, and Steven Miller was staring at a suddenly irrelevant budget. Hours earlier Warby Parker had shuttered every one of its 280 stores to protect employees and customers. “Remember that plan we just approved?” he asked the leadership team. “Forget it.” In its place he introduced PAR—Pause, Adjust,…
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