What's Rarely Measured Matters Most

CFO Leadership

1223: Scaling Sokin: Beyond the First $100 Million | Tom Steer, CFO, Sokin

When Tom Steer joined Sokin as CFO, he already knew the international payments company unusually well. As an investment banker at FT Partners, he had advised Sokin through a capital raise during a difficult period for fintech funding. He knew its leadership, its financial projections, and the ambitions behind its growth. What he had yet…
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1221: Rebuilding Bread Financial’s Capital Foundation—And What It Made Possible | Perry Beberman, CFO, Bread Financial

When Perry Beberman arrived at what is now Bread Financial, the company had a balance sheet problem. It was carrying too much leverage, had insufficient capital, and needed a more disciplined approach to funding its lending business. For a finance executive who had spent decades navigating consumer credit cycles, the assignment was familiar territory. The…
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How Hippo Learned Which Risks to Keep | Guy Zeltser, CFO, Hippo Insurance

In this episode, Jack is joined by Guy Zeltser, CFO of Hippo Insurance. One of the more consequential decisions in Hippo’s recent history involved deliberately reducing the size of its homeowners insurance business. Following a difficult period in 2023, the company needed to rebalance its exposure to risk—even if that meant temporarily moving backward on […]

You Can’t Have Probably Right Revenue | Sam Chung, Chief Customer Officer, Salesforce

In this episode, Jack is joined by Sam Chung, Chief Customer Officer at Salesforce and former CFO of Salesforce.org. For finance leaders, the transition from subscription revenue to consumption-based and hybrid models introduces a fundamental challenge: the predictability that once made recurring revenue attractive can no longer be taken for granted. Chung brings an unusually […]

1220: At Hippo, Growth and Risk Work Together | Guy Zeltser, CFO, Hippo Insurance

In 2023, Hippo faced what CFO Guy Zeltser describes as perhaps the worst quarter in the insurance company's history. The response was not to chase growth harder. Instead, leadership made a decision that would have seemed counterintuitive during the company's earlier expansion: shrink part of the business. Between 2023 and 2024, homeowners insurance premiums declined…
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The New Economics of Revenue | Sam Chung, Chief Customer Officer, Salesforce

How consumption models, AI, and rising complexity are reshaping the CFO mandate Revenue models are becoming more complex—and for finance leaders, the consequences extend well beyond how a company bills its customers. As businesses combine subscriptions, consumption-based pricing, and other models, CFOs face new questions around predictability, visibility, cash flow, and the infrastructure needed to…
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2019: Building a Health Plan Around What People Actually Do | Tami Wilson-Ciranna, CFO, Curative

When Tami Wilson-Ciranna joined Curative in April 2020, the assignment came with what now looks like a spectacularly optimistic assumption: three months. “I met with Fred on a Tuesday and I started on Thursday,” she recalls. Fred Turner, Curative’s co-founder and CEO, was leading the company’s response to COVID-19, and Wilson-Ciranna—who had retired and become…
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1218: Why Pegasystems Is Betting on Work, Not Tokens | Ken Stillwell, CFO, Pegasystems

When Pegasystems began building its cloud business, the economics were hardly what investors would expect from a mature software company. Cloud gross margin was below 30%, recalls CFO and COO Ken Stillwell. The destination was roughly 80%. Getting there, however, required accepting that the path would not be straight. At one point, Pega deliberately stepped…
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2017: A Sharper Portfolio, A Clearer Capital Story | Brittany Cerwin, CFO, Middleby Corporation

For years, Middleby executives arriving at investor conferences faced a storytelling problem: 30 minutes wasn’t much time to explain three different businesses, each with its own brands, markets, investments, and stage of development. Today, CFO Brittany Cerwin has a different story to tell. Over the past 18 months, Middleby separated its food-processing business into a…
Listen to the Episode Below (0:41:25)
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When Expertise Gives Way to Curiosity \ Jessica Sommers, CFO, Aledade

In this episode, Jack is joined by Jessica Somers, CFO of Aledade. They discuss how the company uses technology, data, and insights to help primary care practices succeed in value-based care, where improved patient outcomes can generate healthcare savings. Somers explains why Aledade takes a long-term approach to investment and how its proprietary technology platform […]

The CFO Checklist Keeps Growing | Jack Gordon, CFO, Harri

In this episode, Jack is joined by Jack Gordon, CFO of Harri, an AI-powered workforce operating system serving the hospitality industry. They discuss how Harri helps restaurant operators manage hiring, scheduling, labor, compliance, and employee engagement, and why Gordon views customer usage and satisfaction as important leading indicators of financial performance. The conversation explores AI-driven […]

2016: Building the Operating System for Agentic Automation | Ryan Roccon, CFO, Zapier

At Zapier, the rise of AI is changing more than the automation products customers build. It is reshaping how the company organizes, invests, prices its offerings, and thinks about its next stage of growth. COO and CFO Ryan Roccon describes Zapier’s emerging role as the place where AI-built work actually runs. As tools such as…
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