At PlaceIQ, an unexpected acquisition inbound forced Matt Novick to deeply assess unit economics and true revenue and cost synergies. The experience reshaped his strategy: always be transaction-ready by understanding the business end-to-end, so finance can quickly evaluate opportunities, avoid misfits, and operate with strategic precision. Now Watch the Complete Episode Featuring CFO Matt Novick […]
1150: Making AI Practical in Finance, Not Theoretical | Matt Novick, CFO, Triplelift
Matthew Novick traces one of his earliest business lessons not to a boardroom, but to a furniture store in Portland, Maine. Growing up in his family’s business, he learned how to read credit reports, price products, and assess who was “credit worthy,” skills that showed him how decisions affect a business long before he ever…
Listen to the Episode Below (0:58:43)

