Faced with weak marketing returns during rapid international expansion, Alistair Gurney resisted cutting spend. Instead, he integrated FP&A, revenue operations, and data engineering to analyze pipeline performance at a granular level. The cross-functional insight enabled targeted reallocations rather than blanket cuts, preserving growth momentum and helping Lucanet remain on bookings target. Now Watch the Complete […]
1168: How Smart Finance Looks Before It Leaps | Alistair Gurney, CFO, Lucanet
Early in Lucanet’s expansion, two Chinese employees working in Germany had a moment of insight. Seeing how configurable the consolidation software was, they believed it could succeed in their home market. Acting on that conviction, they traveled from Berlin back to China and built what would become Lucanet’s Chinese business. The story illustrates how a…
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1,017: Two Hands, One Vision: A Balanced Approach to Finance | Eric Emans, CFO, Nintex
Eric Emans, CFO of Nintex, tells us that his career has been built upon learning from mistakes and driving an expectations-based culture in finance: "I see the fear of failure as being so detrimental to so many people early in their career. In their mind, failing is often outsized, but most of the time, the…
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