What's Rarely Measured Matters Most

finance strategy

1196: Your Next Finance Hire Should Think Like a Founder | Martino Cadoni, CFO, DeepL

When Martino Cadoni joined DeepL, he arrived with an unusual perspective—he already knew the company's product firsthand. Earlier in his career at Klarna, he had helped introduce DeepL as a translation solution, making the transition from customer to CFO especially meaningful. Today, DeepL is backed by investors including HV Capital, Benchmark, Index Ventures, ICONIQ, and…
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1195: When Finance is at the Center of the AI Code Revolution | Jean Compeau, CFO, Sonar

When Jean Compeau joined Sonar as CFO in March 2025, AI coding was not yet dominating industry conversations. By the summer and fall that followed, however, the landscape had shifted dramatically. Today, AI agents are producing software code at a pace that humans cannot easily verify, creating both opportunity and risk. That shift sits at…
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1194: Why Curiosity Creates Better Finance Leaders | Stacey Jenkins, CFO, Aerotek

Each day, Stacey Jenkins watches a different set of indicators than the quarterly financial results that eventually appear on a report. Candidate applications, recruiter activity, and other throughput measures help tell the story of where Aerotek's business may be headed. Financial results are "the lagging indicator," Jenkins tells us. That perspective reflects how she views…
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1187: Pattern Recognition: How CFOs See Around Corners | Alex Chun, CFO, NEOGOV

Alex Chun already knew the management team at NEOGOV long before he became its CFO. As an investor at Warburg Pincus, he spent more than four years “in the trenches” with NEOGOV’s leadership team, flying to Los Angeles to work through operational challenges alongside them, Chun tells us. His path to finance leadership did not…
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1186: Keeping the Applause in Check | Adam Goldbruch, CFO, DoorLoop

Adam Goldbruch still remembers the celebration. In 2017, he stood inside a Tel Aviv startup office while employees cheered a milestone: a Disney princess quiz had generated “2.8 million page views,” he tells us. Champagne circulated as the founder delivered a visionary speech about changing communication through content. At the time, Goldbruch was young enough…
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1181: What AI Means for the Future of Finance Leadership | Yuval Atsmon, CFO & Sr Partner, McKinsey & Company

In the desert during military officer training, Yuval Atsmon entered one wrong number into a GPS device. Instead of reaching the intended destination, he and his team ended up in the wrong location, and the simulated mission failed. The mistake cost him the chance to finish at the top of his class, he tells us.…
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Seeing The Business End-To-End | David Larson, CFO, Feedzai

At Thomson Reuters, David Larson repositioned a Hyderabad shared services team from transactional support to strategic finance talent, unlocking capacity for reinvestment. He built buy-in through listening, planning, and influence rather than authority. The initiative endured—and taught him that lasting change comes from changing minds, not issuing mandates. Now Watch our Complete Episode Featuring CFO […]

1178: From Numbers to Narrative: Seeing the Business End-to-End | David Larson, CFO, Feedzai

David Larson still recalls the moment he challenged conventional thinking inside Thomson Reuters. A shared services team in Hyderabad, long viewed as transactional, held untapped potential. Rather than accept the status quo, Larson pushed to integrate the team into the broader finance function—despite resistance tied to time zones and skepticism. The effort required planning, persuasion,…
Listen to the Episode Below (0:54:46)
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When a CFO Questions the KPIs | Andrew Bender, CFO, BNI Global

Early in his tenure at BNI Global, Andrew Bender found himself preparing the company’s financial package for the board. Something didn’t feel right. There were plenty of KPIs.But the connection between those metrics and financial performance was unclear. So he paused and asked a question many finance leaders hesitate to voice: Now Watch Our Complete […]

1169: Thinking Bigger on the Road to the CFO Role | Andrew Bender, CFO, BNI Global

Andrew Bender still remembers a moment from high school football practice when a coach challenged him with a simple question: “Do you want to be all conference or all state?” The comment surprised him. At the time, Bender tells us he wasn’t even sure he had the potential to reach the lower bar. Yet the…
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1155: Scaling Growth Without Sacrificing Outcomes | Bruce Schuman, CFO, Universal Technical Institute

At Intel, Bruce Schuman remembers walking into a meeting as a controller, proud of a product change his team had worked on “for months.” Then CFO Andy Bryant asked one question—one that reframed the proposal around customer impact. “Nobody had thought about (it),” Schuman tells us, and that question “completely changed the entire conversation,” leading…
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1150: Making AI Practical in Finance, Not Theoretical | Matt Novick, CFO, Triplelift

Matthew Novick traces one of his earliest business lessons not to a boardroom, but to a furniture store in Portland, Maine. Growing up in his family’s business, he learned how to read credit reports, price products, and assess who was “credit worthy,” skills that showed him how decisions affect a business long before he ever…
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