What's Rarely Measured Matters Most

financial strategy

1202: Allocating Capital in an Age of AI | Samantha Greenberg, CFO, AlphaSense

In the early months of Francisco Partners, Samantha Greenberg sat in a room on folding chairs with the firm’s cofounders and one other colleague, planning the business. According to Greenberg, the private equity firm was pursuing an idea that many considered impossible in the late 1990s: executing leveraged buyouts of technology companies. Greenberg tells us…
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1200: When Finance Owns the Future | Mark Khavkin, CFO, Rula

Mark Khavkin often finds his best ideas somewhere near the Golden Gate Bridge. The Rula CFO tells us that he bikes from San Francisco across the bridge and into Marin County—not to compete, but to clear his mind, enjoy the view, and stop for a latte in Sausalito. “A lot of times great ideas come…
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1198: Building Long-Term Value Starts With Better Capital Allocation | Shane Hostetter, CFO, Chemours

When Shane Hostetter arrived at Chemours in 2024, he stepped into a company facing liquidity challenges while also pursuing important long-term growth opportunities. His goal was not to replace decades of institutional knowledge but to complement it. Chemours CEO Denise Dignam brought nearly forty years of experience with DuPont and Chemours, while Hostetter brought an…
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1193: Building Finance Functions That Shape Outcomes | Jesse Waldron, CFO, Thyme Care

When Jesse Waldron describes Thyme Care's work, he begins with the patient experience. Cancer patients, he explains, are often thrust into a healthcare system that can feel overwhelming both financially and emotionally. That reality sits at the center of Thyme Care's mission. As an oncology care navigation company, Thyme Care helps patients move through their…
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1170: How the ‘SaaS-pocalypse’ is Changing the CFO Conversation | Michael Perica, CFO, Rimini Street

Michael Perica had been discussing the market implications of AI with investors for a number of years, but the market didn’t fully react—until one particular moment. In late January and early February, a wave of announcements around enterprise-focused AI models and workflow plugins triggered what has become widely known as the “SaaS-pocalypse.” In a single…
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1156: From Turnaround CFO to Enterprise-Scale Strategist | Kevin Rubin, CFO, Zscaler

When Kevin Rubin arrived at Zscaler in May 2025, he joined an established organization following the retirement of the company’s longtime CFO, taking responsibility for continuing the work of a finance leader who had already built a strong foundation. Rubin describes stepping into a business with scale, experienced leadership, and a customer base that included…
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1153: From Big-Company Discipline to Private-Equity Speed | Jorge Pliego, CFO, Improving

In his late 20s, Jorge Pliego found himself financing a major expansion in Mexico—not by calling corporate for cash, but by rethinking the entire structure. At Procter & Gamble, he was given the chance to fund a new paper products facility locally, navigating tax and financing incentives until the deal carried “zero” interest cost, Pliego…
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From Data Roots to an AI Playbook | Zane Rowe, CFO, Workday

Rowe’s strategic moment came when he recognized Workday needed to lean harder into AI—both organically and through acquisitions. Instead of defaulting to cost cuts, he shifted focus to targeted investment, partnering across teams to identify the highest-return opportunities. The result: a smarter, faster AI strategy designed to outpace competitors and deliver long-term shareholder value. [ssp-player] […]

Crisis-Tested Finance In Volatile Markets | Michael Bourque, CFO, Convera

Kiavi’s pivot revealed two distinct customer segments—first-timers and high-volume professionals. Michael Bourque helped steer the company toward redesigning acquisition, service, and experience around each group using disciplined unit-economics. When the business remained unprofitable, he supported the move of operations from costly San Francisco to Pittsburgh. Now Watch the Complete Episode Featuring CFO Michael Bourque of […]

1144: Rewiring Finance for AI, Data, and Business Impact | Michael Bourque, CFO, Convera

Jack Welch’s binder hit the floor before Michael Borque had time to react. At just 23, he sat in a Honeywell acquisition review meeting as the “keeper of the numbers,” rifling through a binder he knew didn’t contain the EPS detail Welch demanded. When the answer didn’t come, Welch “swept his binder off the table,…
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Ep 49: AI’s Early Returns

In this Planning Aces episode, Jack Sweeney and thought leader Brett Knowles explore FP&A lessons from three CFOs tackling AI’s promise and limits. Craig Foster (Pax8) sees AI as an efficiency engine, projecting “20% more with 20% less” via agentic tools across functions and for SMBs. David Obstler (Datadog) outlines monetization—AI-native demand, LLM-powered products, and […]

1133: Finance That Explains (and Scales) the Why | Kimberlee Duval, CFO, Cymbiotika

When Kimberlee Duval arrived at Cymbiotika, the wellness company was preparing a leap few bootstrapped brands attempt—moving from direct-to-consumer to retail shelves. “Our two owners, Charlene and Shahab, have done everything direct,” she tells us. “They wanted to build an organization for the long term.” That resolve led the company to take on debt rather…
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