After a failed military mission caused by one wrong GPS coordinate and later uncovering a flawed privatization pricing formula others dismissed, Yuval Atsmon learned a defining finance lesson: never accept numbers at face value. Great CFOs question assumptions, triangulate facts, and ensure teams understand the logic behind decisions. Now Watch Our Complete Episode Featuring CFO […]
Seeing The Business End-To-End | David Larson, CFO, Feedzai
At Thomson Reuters, David Larson repositioned a Hyderabad shared services team from transactional support to strategic finance talent, unlocking capacity for reinvestment. He built buy-in through listening, planning, and influence rather than authority. The initiative endured—and taught him that lasting change comes from changing minds, not issuing mandates. Now Watch our Complete Episode Featuring CFO […]
Where Speed Meets Enterprise Structure | Tom DiDesidero, CFO, SmartRecruiters
After assessing the business, he introduced benchmarking discipline, revealing weak unit economics masked by growth. By focusing on net magic number, segmenting enterprise vs. mid-market customers, and rebuilding pipeline analytics, he redirected strategy. The impact: clearer priorities, improved efficiency, and organizational alignment around what truly drives valuation. Now Watch the Complete Episode Featuring CFO Tom […]
Finance Guardrails For Smarter Growth | Blake Grayson, CFO, Docusign
Early in his tenure at Docusign, CFO Blake Grayson identified lingering inefficiencies and moved quickly to act. By making difficult decisions within his first 90 days, he stabilized operations, reset cost discipline, and positioned the business for growth—reinforcing his belief that speed in tough moments preserves momentum and clarity. Now Watch Our Complete Episode Featuring […]
Judgment: The Ultimate Career Milestone | Amy Wang, CFO, Procurify
During a billion-dollar acquisition, Amy Wang identified a critical error others overlooked. Despite hesitation, she challenged senior leaders, corrected the mistake, and prevented a $1M misallocation. The moment reshaped her mindset—proving that judgment, not titles or credentials, is the true differentiator in high-stakes finance decisions. Now Watch the Complete Episode Featuring CFO Amy Wang of […]
The Reset That Restarted Growth
Facing slowing growth, Aidan Viggiano led a sweeping reset—workforce reductions, compensation redesign, leadership changes, and governance overhaul—shifting the company toward balanced growth and profitability. Anchored by a “do what we said we would do” mindset, she rebuilt financial discipline, restored credibility, and emerged a stronger, more decisive leader. Now Watch Our Complete Episode Featuring CFO […]
When Analysis Turns Into Ownership | Rich Schmidt, CFO, Inmar Intelligence
After rapid acquisitions left the company with 32 fragmented ERP databases, Schmidt pushed an eight-figure, cloud-only ERP transformation. Implemented in nine months, it stabilized operations without customer loss and cut close cycles from 8–10 days to 4.5—while now enabling AI-driven forecasting and faster, more scalable decision-making. Now Watch Our Complete Episde Featuring CFO Rich Schmidt […]
Let Data Drive Focus, Not Ambition | Tony MacDonald, CFO, Sama
At Sama, Tony MacDonald recognized the organization was overextended across too many initiatives. Rather than confront leadership directly, he used data to demonstrate where focus would drive stronger returns. By letting facts guide decisions, he helped narrow priorities—shifting the company from scattered effort to disciplined, higher-impact growth. Now Watch the Complete Episode Featuring CFO Tony […]
The Making Of An Operating CFO | Marc Mehlman, CFO, Ascensus
Marc Mehlman’s strategic turning point came as a Thomson Reuters general manager, where he realized numbers alone never explain a business. By pairing finance with operating context, customer understanding, and pattern recognition, he reshaped his leadership style—ultimately becoming the kind of operational CFO boards wanted to hire. Now Watch Our Complete Episode Featuring CFO Marc […]
What Wall Street Taught One CFO About Strategy | Michael Perica, CFO, Rimini Street
Perica identifies AI as a turning point for the CFO role, prompting closer collaboration with CIOs and a shift toward enterprise-wide transformation. By moving beyond finance-only automation to broader operational impact, CFOs can now shape strategy, drive technology adoption, and position finance as a central force in organizational change. Now Watch Our Complete Episode Featuring […]
When a CFO Questions the KPIs | Andrew Bender, CFO, BNI Global
Early in his tenure at BNI Global, Andrew Bender found himself preparing the company’s financial package for the board. Something didn’t feel right. There were plenty of KPIs.But the connection between those metrics and financial performance was unclear. So he paused and asked a question many finance leaders hesitate to voice: Now Watch Our Complete […]
Strategy, Systems, And Smarter Finance | Alistair Gurney, CFO, Lucanet
Faced with weak marketing returns during rapid international expansion, Alistair Gurney resisted cutting spend. Instead, he integrated FP&A, revenue operations, and data engineering to analyze pipeline performance at a granular level. The cross-functional insight enabled targeted reallocations rather than blanket cuts, preserving growth momentum and helping Lucanet remain on bookings target. Now Watch the Complete […]











