At Sama, Tony MacDonald recognized the organization was overextended across too many initiatives. Rather than confront leadership directly, he used data to demonstrate where focus would drive stronger returns. By letting facts guide decisions, he helped narrow priorities—shifting the company from scattered effort to disciplined, higher-impact growth. Now Watch the Complete Episode Featuring CFO Tony […]
1172: Finance Isn’t the Brake—It’s the Steering Wheel for Growth | Tony MacDonald, CFO, Sama
Tony MacDonald prefers a different image of the CFO role—one that replaces restraint with direction. “I would like to be considered as one of the people on the stagecoach that helps hold the reins,” he tells us, describing sales as “the horses that I want galloping always full speed ahead.” That mindset was shaped during…
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Empowering Purpose-Driven Organizations for Greater Reach | Matthew Hardy, CFO, Bonterra
At Digital Insight, Hardy shifted focus from product-line P&Ls to total-offering value, bundling implementation/training to cut churn and deepen product adoption. The move boosted annual growth from 12% to 16%, improved retention, and drove higher bookings—directly increasing enterprise value at exit. Now Watch the Complete Episode Featuring CFO Matthew Hardy of Bonterra Matthew Hardy, CFO […]
1119: Driving Mission-Driven Growth in the SaaS World | Matthew Hardy, CFO, Bonterra
When people Google Bonterra, they often see 2021 as its starting point. That year, lead investor Apax joined with Vista, holder of Social Solutions, and Insight Partners, holder of EveryAction, to unite those businesses under one brand. But, as Matthew Hardy tells us, the company’s history stretches much further back—“We have customers that are 20–25-year-old…
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