What's Rarely Measured Matters Most
After a failed military mission caused by one wrong GPS coordinate and later uncovering a flawed privatization pricing formula others dismissed, Yuval Atsmon learned a defining finance lesson: never accept numbers at face value. Great CFOs question assumptions, triangulate facts, and ensure teams understand the logic behind decisions. Now Watch Our Complete Episode Featuring CFO […]
Faced with weak marketing returns during rapid international expansion, Alistair Gurney resisted cutting spend. Instead, he integrated FP&A, revenue operations, and data engineering to analyze pipeline performance at a granular level. The cross-functional insight enabled targeted reallocations rather than blanket cuts, preserving growth momentum and helping Lucanet remain on bookings target. Now Watch the Complete […]
A flood of 15 million intercompany transactions in one month showed Ed Hagan that finance was drowning in data, not driving decisions. He realized the CFO must act as the true information leader, not the cleanup crew—prompting him to reorient his career toward fixing data quality and unifying finance and technology to create real strategic […]
Realizing his high-growth startup lacked the cash to fund earned bonuses, Erik Wissig shifted the leadership team toward long-horizon cash-flow planning. By aligning growth expectations with cash realities, he prevented future liquidity gaps and created a finance discipline that shaped SureCo’s scaling years. Now Watch our Complete Episode Featuring CFO Erik Wissig of SureCo Erik […]
During post-COVID uncertainty, David Obstler spotted early signs of customer optimization and reprioritized Datadog’s investments. By pulling back selectively while sustaining rapid investment in key areas, he preserved profitability, avoided layoffs, and strengthened the company’s ability to reaccelerate growth—building long-term resilience without compromising culture. Now Watch the Complete Episode Featuring CFO David Obstler David Obstler […]
