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1101: Turning Home Equity into a Platform, Not a Product | Tom Egan, CFO, Hometap

When Tom Egan walks a homeowner through the math—“If your house is worth a million dollars and you owe five hundred thousand,” he says—the traditional options surface quickly: load the balance sheet with a costly home‑equity loan or sell and hope you can find somewhere new to live. That binary choice, he explains, is exactly what…
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Achieving Strategic Optionality Through Operational Rigor | Chad Gold, CFO, Fullstory

Sensing 2021’s frothy market, Gold ran a dual track—pursuing fresh capital while quietly courting strategic buyers. Years of relationship‑building and rigorous records paid off when Vista Equity acquired Salesloft, delivering liquidity without ceding control and validating his mantra that finance should anticipate peaks and “make the news.” Now Watch the Complete Episode with CFO Chad Gold […]

1100: Lines, Not Dots: Turning Optionality into Outcomes | Chad Gold, CFO, Fullstory

Imagine an accounts‑receivable clerk clicking through four different systems just to finish one routine task. Chad Gold sees that bottleneck instantly. Fullstory’s newly launched Workforce product maps every mouse‑stroke of such employee journeys, then surfaces friction points so companies can “make them more productive, so they can do even more value‑added things,” Gold tells us. CFOTL:…
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Empower Numbers, Accelerate Restaurant Success | Emma Whelan, CFO, MarginEdge

A Finance Strategic Moment Seeing 65 finance staff siloed on three continents, Emma Whelan realized succession and scale were impossible. She collapsed the structure into one truly global team, cross‑training and centralizing every process. The painful year paid off: faster closes, zero attrition, soaring engagement, and worldwide talent sharing propelled sustainable growth. Now Watch the Complete […]

1099: Turning Back‑of‑House Data into Front‑of‑House Wins | Emma Whelan, CFO, MarginEdge

When a restaurant’s weekly salmon order suddenly spikes in price, Emma Whelan wants chefs adjusting menus the next morning—not tallying losses a month later. “The system will alert them if the price of salmon (has) gone up unexpectedly,” she tells us, describing MarginEdge’s real‑time cost engine. It is a small but telling vignette from Whelan’s first…
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CFO Jill Woodworth’s Wellness Encore at Prenuvo

Woodworth realized early that high‑growth companies must plan for downturns. She pushed Peloton’s leadership to model severe demand shocks and secure funding before it was essential. When COVID’s whiplash forced a $800 million cost‑cut and mass layoffs, those preparations helped to buffer liquidity and allowed the company to restructure rather than stall. Now Watch the Complete […]

1098: Pandemic Rollercoaster Veteran Champions Smarter MRI Suites | Jill Woodworth, CFO, Prenuvo

When Peloton’s stock debuted in 2019, CFO Jill Woodworth believed the playbook was air‑tight. She had shifted fiscal calendars, re‑segmented reporting and shaped statements that “tell a story,” she tells us. Then COVID hit. Orders “flew nine‑fold overnight,” marketing was switched off, and customer focus narrowed to a single metric: getting bikes from order to doorstep. CFOTL:…
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Embedding AI Into Finance Workflows | Gillian Munson, CFO, Vimeo

A Finance Strategic Moment One week into a CFO post, Munson was air‑dropped into a foreign audit room and told to fix a complex tax exposure outside her expertise. She mobilized auditors, tapped her network, and resolved it quickly. The baptism fortified her “learn‑fast, call‑everyone” playbook, sharpening courage and pattern recognition for future unknowns. Now […]

1096: Why Usage Beats Revenue in Video SaaS | Gillian Munson, CFO, Vimeo

When Gillian Munson pictures a Vimeo customer, she doesn’t start with a filmmaker, she imagines an insurance company executive or a corner grocery store owner uploading a training clip into Vimeo’s ever thirsty player, and hitting publish without ever surrendering control—or ad space—to a third‑party network. That simple embed workflow, she tells us, explains why “eight…
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1093: Anime Economics: Serving Fans, Driving Returns | Travis Page, CFO, Crunchyroll

A little more than a decade ago, Travis Page was hauling gear off a tour bus, criss-crossing the country with indie bands. One late night, sweat-soaked and exhausted, he noticed fans waiting in the rain simply to glimpse their favourite artist. Passion like that ought to power a business, he thought. That backstage epiphany still…
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Unified pricing positions brand for sustainable margins | Steven Miller, CFO, Warby Parker

A Finance Strategic Moment On Friday the 13 of March 2020, Steven Miller closed Warby Parker’s 280 stores, scrapped the freshly approved budget, and launched PAR—Pause, Adjust, Redeploy. The framework shifted cash to safety and booming e-commerce (up 100 % YoY), granting leadership daily visibility and preserving liquidity until stores reopened two months later. Now […]

Debt Down, Opportunity Curve Upward | Jerome Upton, CFO, Genworth Financial

A Finance Strategic Moment Facing a liquidity crunch, Upton convened a cross‑functional team, ran downside‑focused scenario models on every business, and pinpointed one unit for divestiture. A swift minority IPO abroad raised capital at a premium valuation, cut leverage, strengthened Genworth’s balance sheet—and put Upton’s strategic acumen squarely on the CEO’s radar. Now Watch our […]