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The 2021 Season of CFO THOUGHT LEADER is Made Possible By

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698: Revealing the Macro to Micro Continuum | Ross Tennenbaum, CFO, Avalara

It’s no secret that the herculean effort required to keep corporate board meetings on time frequently involves tracking the arrivals of certain board member attendees. Of course, the most anticipated arrival inside the boardroom is often not a board member at all but a new business measure or yardstick commonly referred to as a metric. And…
Listen to the Episode Below (00:38:24)
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697: A SPAC Puts Leafy Greens on the Menu | Guy Blanchard, CFO, AeroFarms

Back in 2014—when Guy Blanchard first entered the CFO office at AeroFarms—the indoor vertical farming company had roughly 20 employees and a commercial farm prototype under construction. Seven years and four rounds of private funding later, AeroFarms has recently broken ground on its third commercial farm in Danville, Virginia, and a research farm in Abu…
Listen to the Episode Below (00:30:20)
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696: Ascending the Funnel | Darrell Cox, CFO, Vena Solutions

When marketing campaigns get old, they're like polyester leisure suits that seem to fit okay but look awful, explains finance chief Darrell Cox of Vena Solutions, who credits finance with helping Vena to empty its closet. Or, to put it another way, Cox credits finance with helping Vena to fail faster. “The earlier you know…
Listen to the Episode Below (00:48:37)
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695: As Public Perception Changes, Opportunity Advances | Louie Reformina, CFO, Turning Point Brands

Chances are that CFO Louie Reformina never expected to be in the rolling papers business. Having advanced down a career track populated with different private equity firms, a stint at Goldman Sachs, and a Stanford Business School degree, Reformina could have landed inside any number of industries granting him multiple C-suite doors of entry. However, not…
Listen to the Episode Below (00:40:19)
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694: Specific and Time-bound, Aggressive Yet Realistic | Ana Sirbu, CFO, Nitro

Not unlike other finance leaders, Nitro CFO Ana Sirbu wants you to know that she’s a “prioritizer.” Both personally and professionally, Sirbu has created a list of objectives that never strays far from her mind’s eye. Meanwhile, she undoubtedly keeps a second list—a listing of key results.   “Effective key results are specific and time-bound,…
Listen to the Episode Below (00:45:08)
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