What's Rarely Measured Matters Most
Explore how today’s finance leaders connect numbers to narrative and data to meaning. Each edition spotlights the courage, curiosity, and empathy that define modern CFO leadership—revealing how storytelling turns financial insight into influence.
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Within his first 90 days at Docusign, Blake Grayson recognized the company needed to make difficult efficiency decisions following a post-COVID slowdown. Acting quickly, he partnered with leadership …
Continue Reading about 1176: From Signatures to Systems of Value | Blake Grayson, CFO, Docusign →
Late one night in Calgary, Amy Wang was running final checks on a billion-dollar transaction when something didn’t sit right. “My immediate instinct…was to dismiss it,” she tells us. After all, …
In 2023, stepping into the CFO role at Twilio, Aidan Viggiano faced a defining reality: “the first hard call was a layoff,” she tells us. The company had surged during the pandemic as digital …
Continue Reading about 1174: How a Hard Reset Reignited Momentum | Aidan Viggiano, CFO Twilio →
Early in his career, Rich Schmidt recalls presenting an analysis of an operational challenge to leadership—only to be told, “we want you to go fix it.” The assignment marked a turning point. What …
Tony MacDonald prefers a different image of the CFO role—one that replaces restraint with direction. “I would like to be considered as one of the people on the stagecoach that helps hold the reins,” …
Marc Mehlman still recalls the moment a senior leader pulled him aside and told him he was “in such a rush” and needed to “enjoy the journey,” he tells us. At the time, Mehlman was part of a …
