At American Express, Guillermo Lopez overhauled a historically allocated $700M annual investment budget by building a data-driven ROI model that merged financial, platform, and customer data. The reallocation redirected capital to higher-return markets, generating an estimated $30M in incremental annual revenue—compounding year over year. Now Watch the Complete Episode Featuring CFO Guillermo Lopez of DLocal […]
When One Plus One Actually Equals Three | Matt Novick, CFO, TripleLift
At PlaceIQ, an unexpected acquisition inbound forced Matt Novick to deeply assess unit economics and true revenue and cost synergies. The experience reshaped his strategy: always be transaction-ready by understanding the business end-to-end, so finance can quickly evaluate opportunities, avoid misfits, and operate with strategic precision. Now Watch the Complete Episode Featuring CFO Matt Novick […]
1148: How Early Data Lessons Shaped Workday’s CFO AI Playbook | Zane Rowe, CFO, Workday
Turning Numbers Into Conviction | Amy Foo, CFO, Ignition
By listening to enterprise sales calls, Amy Foo uncovered why deal sizes had plateaued. Customers needed pricing flexibility to match seasonal demand. She introduced a pooled-seat model—annual rather than fixed monthly pricing—which let clients scale usage up or down. The result: enterprise deal values jumped six- to seven-fold. Now Watch the Complete Episode Featuring CFO […]







