When Kevin Rubin joined Alteryx, the company shifted from expensive, limited licenses to broad distribution. He led deep cohort and customer-journey analysis to engineer a predictable land-and-expand go-to-market model. The result: sustained top-tier net expansion and growth from under $100M to $500M in revenue. We speak to Kevin Rubin, CFO of Zscaler, about scaling finance […]
1156: From Turnaround CFO to Enterprise-Scale Strategist | Kevin Rubin, CFO, Zscaler
From Motion to Progress: Rewriting the CFO’s Role in Data | Ed Hagan, CFO, Satisfi Labs
A flood of 15 million intercompany transactions in one month showed Ed Hagan that finance was drowning in data, not driving decisions. He realized the CFO must act as the true information leader, not the cleanup crew—prompting him to reorient his career toward fixing data quality and unifying finance and technology to create real strategic […]
1149: Predictable, Profitable Growth in an AI-Native Business | Ed Hagan, CFO, Satisfi Labs
From Data Roots to an AI Playbook | Zane Rowe, CFO, Workday
Rowe’s strategic moment came when he recognized Workday needed to lean harder into AI—both organically and through acquisitions. Instead of defaulting to cost cuts, he shifted focus to targeted investment, partnering across teams to identify the highest-return opportunities. The result: a smarter, faster AI strategy designed to outpace competitors and deliver long-term shareholder value. [ssp-player] […]
1148: How Early Data Lessons Shaped Workday’s CFO AI Playbook | Zane Rowe, CFO, Workday
1071: Empowering Finance: Lessons from the Automation Edge | Ashim Gupta, CFO, UiPath
Leading Through Windfalls: CFO Guidance on Secondary Transactions
Inside The Mentoring Round, CFO Kfir Lippmann dives into the lesser-known yet critical impact of secondary transactions. While IPO preparation is high-stakes, these transactions can dramatically affect morale—especially when younger employees receive large sums quickly. Lippmann emphasizes coaching them on responsible spending and long-term thinking, rather than letting sudden wealth create divisions. Balancing transparency, fairness, […]
1061: Innovate, Scale, Repeat: A CFO’s Blueprint for Rapid Expansion | Kfir Lippmann, CFO, Salt Security
Adapt and Excel: CFOs Changing Industry Landscape
This article originally appeared on Forbes.com CFOs often build their careers within a specific industry, leveraging their accumulated expertise to navigate complexities and add value over time. This steady climb enables finance leaders to deepen their understanding of industry-specific regulations, operations, and customer behavior. However, a daring segment of CFOs seeks opportunities beyond familiar territory, […]
Understanding Your Customer From the Inside Out | Jason Quinn, CFO, Vendr
CFO GUEST: Jason Quinn of Vendr










