What's Rarely Measured Matters Most

AI integration

1163: The Discipline Behind Transformational AI | Sue Vestri, CFO, CRIO

On her first day at Greenphire, Sue Vestri sat in a conference room “learning all of the acronyms” of the clinical trial industry, she tells us. There were “many, many, many,” she recalls, and she listened to the sales team outside her door to understand how the product was positioned and why it mattered. That…
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1159: Decision Velocity: The Hidden Advantage of Top-Performing Organizations | Dean Neese, CFO, Placer.ai

The lesson arrived abruptly in a boardroom in Battle Creek. After months of analysis, charts, and market data, the president of Kellogg’s cereal division looked up and said, “That’s all interesting. I just don’t know what to do with it,” Dean Neese tells us. The comment landed hard. It forced him to confront a blind…
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1156: From Turnaround CFO to Enterprise-Scale Strategist | Kevin Rubin, CFO, Zscaler

When Kevin Rubin arrived at Zscaler in May 2025, he joined an established organization following the retirement of the company’s longtime CFO, taking responsibility for continuing the work of a finance leader who had already built a strong foundation. Rubin describes stepping into a business with scale, experienced leadership, and a customer base that included…
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1155: Scaling Growth Without Sacrificing Outcomes | Bruce Schuman, CFO, Universal Technical Institute

At Intel, Bruce Schuman remembers walking into a meeting as a controller, proud of a product change his team had worked on “for months.” Then CFO Andy Bryant asked one question—one that reframed the proposal around customer impact. “Nobody had thought about (it),” Schuman tells us, and that question “completely changed the entire conversation,” leading…
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The New FP&A Feedback Loop

In our latest episode of Planning Aces, host Jack Sweeney is joined by resident thought leader, former CFO, and finance technologist Glenn Hopper to explore how modern FP&A leaders are redefining decision-making. Featuring insights from CFOs David Lee of WEBTOON, Cristina Kim of Octaura, and Zane Rowe of Workday, the conversation reveals a shared shift…
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When One Plus One Actually Equals Three | Matt Novick, CFO, TripleLift

At PlaceIQ, an unexpected acquisition inbound forced Matt Novick to deeply assess unit economics and true revenue and cost synergies. The experience reshaped his strategy: always be transaction-ready by understanding the business end-to-end, so finance can quickly evaluate opportunities, avoid misfits, and operate with strategic precision. Now Watch the Complete Episode Featuring CFO Matt Novick […]

1150: Making AI Practical in Finance, Not Theoretical | Matt Novick, CFO, Triplelift

Matthew Novick traces one of his earliest business lessons not to a boardroom, but to a furniture store in Portland, Maine. Growing up in his family’s business, he learned how to read credit reports, price products, and assess who was “credit worthy,” skills that showed him how decisions affect a business long before he ever…
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1142: From Webcomics to Wall Street: Inside a Storytelling Powerhouse | David Lee, COO & CFO, WEBTOON

When David Lee joined PG&E in San Francisco, the company was collapsing under the weight of California’s first energy crisis. “These utility veterans kind of got us into this,” the new CFO told him, handing him an unusual assignment: act as an “anti-CFO.” Lee spent his days testing every forecast and financing plan, proposing contrarian…
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Sequencing Growth For Scalable Outcomes | Erik Wissig, CFO, SureCo

Realizing his high-growth startup lacked the cash to fund earned bonuses, Erik Wissig shifted the leadership team toward long-horizon cash-flow planning. By aligning growth expectations with cash realities, he prevented future liquidity gaps and created a finance discipline that shaped SureCo’s scaling years. Now Watch our Complete Episode Featuring CFO Erik Wissig of SureCo Erik […]

1141: The Long Game of Resilient Finance Leadership | Erik Wissig, CFO, SureCo

When Erik Wissig recalls his early years as a founder, one moment still stands out. The team had met its growth goals and earned their bonuses—but the company’s cash flow hadn’t caught up. “You need the cash to make those payments,” he tells us. That hard-won lesson reshaped how Wissig approached finance from that day…
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1136: From Projects to Playbooks: Making Transformation Stick | Joe Custer, CFO, Intrado

When Joe Custer describes Intrado’s purpose, he begins with a story that traces back almost half a century. The company, he tells us, was born inside the Boulder County Sheriff’s Department when someone asked whether there might be a better way to connect a caller in distress with a first responder. “Turns out they were…
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1135: Where Strategy Meets Finance in the Ad-Tech Revolution | Clayton Kossl, CFO, Basis Technologies

On his first day in investment banking, Clayton Kossl was “thrown right into the cauldron.” With few senior professionals in the small aerospace and defense group, junior bankers like him were expected to face company owners directly. “You had to understand the businesses inside and out,” he tells us. The experience forced him to blend…
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