When Procter & Gamble asked Atsushi Kitamura to move from finance analysis into running a manufacturing plant, he didn’t hesitate. “They always give me next challenge to stretch me,” he tells us. …
When Finance Teaches Innovation How to Scale | Michael Levine, CFO, Fireblocks
Upon joining Fireblocks, Michael Levine discovered engineers building “$400,000 cars” without ROI discipline. He introduced a financial lens to product development—teaching teams to balance innovation …
1138: Stablecoins, Real Utility, and the Next Curve | Michael Levine, CFO, Fireblocks
On a quiet afternoon in Punta Cana, Michael Levine sat alone on a stretch of white sand. The turquoise water and silence offered the perfect scene for rest—until he realized what was missing. “I …
Turning Numbers Into Conviction | Amy Foo, CFO, Ignition
By listening to enterprise sales calls, Amy Foo uncovered why deal sizes had plateaued. Customers needed pricing flexibility to match seasonal demand. She introduced a pooled-seat model—annual rather …
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1137: When Finance Leads With Curiosity | Amy Foo, CFO, Ignition
She starts with tape from the field, not the spreadsheet. Listening to enterprise sales calls, Amy Foo heard customers whose usage rose and fell with seasons. Fixed per-seat pricing “wasn’t quite …
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Breakthrough Beats Incremental | Joe Custer, CFO, Intrado
Joe Custer’s strategic moment came when he stopped treating strategy as a project and learned the Hoshin Kanri planning process at Stanley. By starting with “breakthrough performance” and building a …
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