Faced with weak marketing returns during rapid international expansion, Alistair Gurney resisted cutting spend. Instead, he integrated FP&A, revenue operations, and data engineering to analyze pipeline performance at a granular level. The cross-functional insight enabled targeted reallocations rather than blanket cuts, preserving growth momentum and helping Lucanet remain on bookings target. Now Watch the Complete […]
1168: How Smart Finance Looks Before It Leaps | Alistair Gurney, CFO, Lucanet
Early in Lucanet’s expansion, two Chinese employees working in Germany had a moment of insight. Seeing how configurable the consolidation software was, they believed it could succeed in their home market. Acting on that conviction, they traveled from Berlin back to China and built what would become Lucanet’s Chinese business. The story illustrates how a…
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Riding the AI Wave: Revenue Strategy at Gong | Tim Ritters, CFO, Gong
A Finance Strategic Moment Facing rising downgrades, Tim Ritters led Gong’s finance team to deeply analyze product usage patterns by persona and behavior. These insights empowered customer success efforts and cut churn and downgrade rates by half within two years—proving that in tough markets, usage data can be a powerful lever for retention. Now Watch […]
1106: Scaling Smarter: Inside the Finance Revenue Engine | Tim Ritters, CFO, Gong
During his decade at Google, Tim Ritters worked at the intersection of product and finance, helping to launch financial systems in collaboration with engineering, marketing, and product teams. The role gave him early exposure to cross-functional work and large-scale data environments. “Day one, you’re working cross-functionally,” Ritters tells us. He adds that this mindset became…
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Adapt and Excel: CFOs Changing Industry Landscape
This article originally appeared on Forbes.com CFOs often build their careers within a specific industry, leveraging their accumulated expertise to navigate complexities and add value over time. This steady climb enables finance leaders to deepen their understanding of industry-specific regulations, operations, and customer behavior. However, a daring segment of CFOs seeks opportunities beyond familiar territory, […]
776: Assessing Risks Beyond the Numbers | Nipun Soni, CFO, BillionToOne
When Nipun Soni tells us that he spent 5 years at Oracle Corp., during which time he helped to perform due diligence on some 40-plus M&A transactions, we can’t resist asking about the “big" deals that grabbed business headlines—such as Oracle’s 2009 acquisition of Sun Microsystems, Inc. Although Soni no doubt understands our curiosity, he…
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