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customer experience

1095: Turning Volatility into Cross‑Border Opportunity | Bea Ordonez, CFO, Payoneer

Bea Ordonez still recalls the whirlwind of her first CFO post: a raw fintech start‑up where, in two short years, she recruited “over a hundred people,” built the processes they would follow and decided what kind of culture would bind them, she tells us. Immersing herself in every workflow taught her that finance leadership begins on…
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From Legacy Telecom to Cloud | Brian McClintock, CFO, Fusion Connect

A Finance Strategic Moment Early in his career, Brian McClintock walked into a $12 million‑EBITDA telecom—only to discover within 60 days that it was actually losing $1 million a month. Reflecting on that moment, he explains how relocating, digging into the numbers, and telling private‑equity owners the hard truth set the stage for a radical turnaround.. Now Watch our […]

1089: Reinventing Operations for Lasting Impact | Brian McClintock, CFO, Fusion Connect

He was sixty days into his new role when Brian McClintock tells us he realized the company’s monthly “profit” was actually a million-dollar loss. As the CFO reviewed the financials, he discovered that each rosy figure concealed a troubling truth. For many executives, panic might have followed. Instead, McClintock’s response underscored a key principle: remain…
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 From Black Box to Control Tower

A former customer turned advocate, Stuart Leung joined Flexport when it was still a fast-growing startup lacking formal finance structures. In just a few months as CFO, he oversaw a thorough margin-improvement effort involving 15 “big rock” initiatives, uniting cross-functional teams to boost efficiency and profitability. He now focuses on AI-based automation, using new technology […]

1078: From Black Box to Control Tower | Stuart Leung, CFO, Flexport

Stuart Leung had occupied the CFO office at Flexport for only a few months when he realized the supply chain management company’s growing margin pressures stemmed not from a single root cause but from many. From pricing misalignment to invoice errors, Leung had compiled a lengthy list of snags. Along the way, he began empowering…
Listen to the Episode Below (0:56:29)
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1075: Mastering Recurring Revenue: The Next Chapter Unfolds | Kevin Rhodes, CFO, Extreme Networks

Kevin Rhodes recalls one of the earliest lessons in his finance career. “I wanted to understand the business,” he tells us, describing his decision to ride along with a Waste Management truck crew. Clipboard in hand, he meticulously recorded stop distances, tonnage collected, and time spent at each location. By the end of the week,…
Listen to the Episode Below (0:42:33)
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810: Following the Data Trail | David Barnes, CFO, Trimble

Generally, when legendary CEO Roger Enrico wasn’t happy, just about every PepsiCo executive from junior grades on up knew about it. So it was that when David Barnes was told he would be presenting to Enrico on a subject known to inflame the CEO’s ire, he knew that his presentation—one way or the other—would be…
Listen to the Episode Below (00:55:45)
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799: When Metrics Do the Talking | Adam Ante, CFO, Paycor

When Adam Ante first arrived at Paycor in 2017, the seasoned finance executive was tasked with prodding Paycor management to begin monitoring daily performance metrics. “At first, it was about building the relationship with the executive team so that they understood how important it was to understand how the company was performing on a daily…
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789: Always Be Hiring | Jonathan Sides, CFO, Fleetio

Among the many SaaS CFOs with whom we have spoken, few have listed their finance leader priorities for us as simply and concisely as did Jonathan Sides, CFO of Fleetio, a Birmingham, Alabama, software company that helps companies to track and manage their fleet operations. “My personal defect is always wanting to take on more—without…
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678: The Arc of Data’s Evolution | Ed Goldfinger, CFO, Quantum Metric

When Ed Goldfinger is asked to relate a moment of strategic insight that he has experienced as a finance leader, he draws our attention to his CFO tenure at Zipcar, the car-sharing upstart that targets the short-term needs of its customers by being billable by the hour as well as the minute. At Zipcar, Goldfinger…
Listen to the Episode Below (00:48:38)
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