What's Rarely Measured Matters Most

customer experience

1133: Finance That Explains (and Scales) the Why | Kimberlee Duval, CFO, Cymbiotika

When Kimberlee Duval arrived at Cymbiotika, the wellness company was preparing a leap few bootstrapped brands attempt—moving from direct-to-consumer to retail shelves. “Our two owners, Charlene and Shahab, have done everything direct,” she tells us. “They wanted to build an organization for the long term.” That resolve led the company to take on debt rather…
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Acquisitions As Customer Experience Strategy | Beth Gaspich, CFO, NiCE

Beth Gaspich recalls ringing the NYSE bell in 2008 as RiskMetrics went public amid extreme market volatility. After months of S-1 prep and roadshows, the decision to proceed came “down to the wire.” Executing successfully proved the value of preparation, decisive timing, and clear investor storytelling in uncertain markets. Now Watch our Complete Episode Featuring […]

1131: Building an AI-Ready Finance Engine | Beth Gaspich, CFO, NiCE

In 2008, Beth Gaspich stood on the floor of the New York Stock Exchange, ringing the bell as RiskMetrics went public. What made the moment extraordinary was its timing—amid one of the most volatile markets in decades. The IPO decision, she tells us, came “down to the wire.” After months of preparing the S-1, long…
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When the Role is Earned by Leading | Amanda Whalen, CFO, Klaviyo

In her first CFO role, Amanda Whalen revamped cost accounting, restructured sales incentives, and overhauled P&L reporting—driving a 10% profit increase in one year. The experience revealed finance’s power to align teams, influence decisions, and shape business outcomes—ultimately convincing her to pursue finance leadership as her long-term path. [ssp-player] Now Watch our Complete Episode Featuring […]

1110: When Leadership Mattered | Amanda Whalen, CFO, Klaviyo

Amanda Whalen’s first CFO role began with a question. “You’re not a finance technical person,” her company’s president told her, “but you’re the strongest leader on my team. Will you be willing to be the CFO and help me transform the finance function?” She accepted. Over the following year, Whalen tells us, her team tackled…
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1095: Turning Volatility into Cross‑Border Opportunity | Bea Ordonez, CFO, Payoneer

Bea Ordonez still recalls the whirlwind of her first CFO post: a raw fintech start‑up where, in two short years, she recruited “over a hundred people,” built the processes they would follow and decided what kind of culture would bind them, she tells us. Immersing herself in every workflow taught her that finance leadership begins on…
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From Legacy Telecom to Cloud | Brian McClintock, CFO, Fusion Connect

A Finance Strategic Moment Early in his career, Brian McClintock walked into a $12 million‑EBITDA telecom—only to discover within 60 days that it was actually losing $1 million a month. Reflecting on that moment, he explains how relocating, digging into the numbers, and telling private‑equity owners the hard truth set the stage for a radical turnaround.. Now Watch our […]

1089: Reinventing Operations for Lasting Impact | Brian McClintock, CFO, Fusion Connect

He was sixty days into his new role when Brian McClintock tells us he realized the company’s monthly “profit” was actually a million-dollar loss. As the CFO reviewed the financials, he discovered that each rosy figure concealed a troubling truth. For many executives, panic might have followed. Instead, McClintock’s response underscored a key principle: remain…
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 From Black Box to Control Tower

A former customer turned advocate, Stuart Leung joined Flexport when it was still a fast-growing startup lacking formal finance structures. In just a few months as CFO, he oversaw a thorough margin-improvement effort involving 15 “big rock” initiatives, uniting cross-functional teams to boost efficiency and profitability. He now focuses on AI-based automation, using new technology […]

1078: From Black Box to Control Tower | Stuart Leung, CFO, Flexport

Stuart Leung had occupied the CFO office at Flexport for only a few months when he realized the supply chain management company’s growing margin pressures stemmed not from a single root cause but from many. From pricing misalignment to invoice errors, Leung had compiled a lengthy list of snags. Along the way, he began empowering…
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1075: Mastering Recurring Revenue: The Next Chapter Unfolds | Kevin Rhodes, CFO, Extreme Networks

Kevin Rhodes recalls one of the earliest lessons in his finance career. “I wanted to understand the business,” he tells us, describing his decision to ride along with a Waste Management truck crew. Clipboard in hand, he meticulously recorded stop distances, tonnage collected, and time spent at each location. By the end of the week,…
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