Inside The Mentoring Round, CFO Dayton Kellenberger shared a key moment from his time at Coleman Company that reshaped his view of finance. Tasked with addressing declining gross margins, Kellenberger used a detailed price-volume mix analysis to uncover that low-margin products were unintentionally replacing higher-margin ones. His findings led to a transformation in how Coleman priced […]
1,023: How Finance Propelled a Tech Enthusiast Into the C-Suite | Doug Potvin, CFO, Trinity Logistics
Doug Potvin's journey to becoming the CFO of Trinity Logistics reveals the power of adaptability and continuous learning. Initially captivated by technology in high school, he pursued a degree in computer science—only to discover a passion for finance during a college course. This pivot led him to the National Marine Fisheries Service (NMFS), where he…
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The Mentoring Round | Jeff Woolard, CFO, Velocity Global
Inside The Mentoring Round, CFO Jeff Woolard shares an example from Intel where finance’s broad view helped realign the product roadmap with market demands, enhancing margins. Woolard advocates a structured decision-making process to navigate uncertainties effectively. He stresses the importance of not just operational efficiency but also actively seeking opportunities to enhance the firm’s value.