In late 2022, as funding markets collapsed, Roy Hefer reframed Perk’s choices: accept punitive, dilutive capital or pivot to profitability. By trading growth for faster profitability, finance preserved control, avoided a down round, and made the company “default alive”—showing how framing options can shape strategy without forcing decisions. Now Watch our Episode Featuring CFO Roy […]
1151: Trust Is the Real Currency of Cross-Functional Finance | Roy Hefer, CFO, Perk
Roy Hefer expected a quick coffee. Instead, a “30 minutes” introduction with a newly appointed Lumenis CEO stretched “more than three hours,” he tells us, as they talked through her plan to transform a flat-growth, cash-bleeding medical device company and “ultimately take it public,” he tells us. That conversation marked a shift from theory to…
Listen to the Episode Below (0:48:38)
1067: The Power of Storytelling in Scaling Businesses | Matt Collis, CFO, PairSoft
For Matt Collis, CFO of PairSoft, storytelling is more than a skill—it’s a strategic tool for aligning teams and scaling businesses. Whether leading acquisitions or guiding cross-functional teams, Collis uses financial narratives to clarify priorities and inspire action. “Someone has to be the storyteller,” Collis tells us, emphasizing how framing financial data in relatable terms…
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1,042: From the Diamond to the Boardroom: A CFO’s Journey | Max Krakowiak, CFO, Revvity
Max Krakowiak stood on the pitcher’s mound, ignoring the first drops of a Seattle rain. A shout from a less-than-faithful fan filled his ears as he prepared to throw his next pitch. In this moment, he had no idea that his baseball career was about to take an unexpected turn, as a random off-the-field injury…
Listen to the Episode Below (0:48:07)