In this episode, Jack is joined by Sam Chung, Chief Customer Officer at Salesforce and former CFO of Salesforce.org.
For finance leaders, the transition from subscription revenue to consumption-based and hybrid models introduces a fundamental challenge: the predictability that once made recurring revenue attractive can no longer be taken for granted.
Chung brings an unusually broad perspective to this shift. His career at Salesforce has included revenue operations, finance leadership, enterprise transformation, and customer-facing responsibilities—experiences that have shaped his view of how CFOs must adapt.
He explains why finance leaders need greater visibility into customer usage, billing, and cash flow, while becoming more involved in product innovation and commercial strategy.
The discussion also examines AI’s growing role in finance, including the importance of measurable returns, operational controls, and human accountability as autonomous agents take on more work.
Looking ahead, Chung argues that financial expertise alone is no longer sufficient. The next generation of CFOs must also develop a much deeper understanding of technology.