A Finance Strategic Moment Facing rising downgrades, Tim Ritters led Gong’s finance team to deeply analyze product usage patterns by persona and behavior. These insights empowered customer success efforts and cut churn and downgrade rates by half within two years—proving that in tough markets, usage data can be a powerful lever for retention. Now Watch […]
733: Eyes Wide Open | Laurence Capone, CFO, Pipedrive
"Strive to grow, learn, take risks, and make a positive impact." –CFO Laurence Capone Back in the early 1990s, Laurence Capone was a Paris-based public accountant serving a distinguished list of oil and gas industry clients when she heard about an audit assignment unlike any that she had taken on before. It turned out that…
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