How do companies use brand as a business asset to improve corporate value? Join us as Jim takes us to the intersection of marketing and finance, where a determined effort is underway to change how finance executives evaluate and report their firm’s intangible assets.
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Midmarket Change Agents: Finance Executives and the Flow of Actionable Data in Middle-Market Firms YOURS FREE – A Middle-Market Executive/Blackline Systems Report
Valuing a Brand: A Board Level Discussion
“The value a corporate brand brings to a company is so important and so fundamental that the decision making concerning the brand really must reside at the board level, and while the day-to-day function of the brand is at the CMO level they should report to the board on a periodic basis as to where the value of the brand stands.”
The Marketing Finance Disconnect
Untouchable Intangibles August 30, The Economist
What Are Brands For August 30, The Economist