At Thomson Reuters, David Larson repositioned a Hyderabad shared services team from transactional support to strategic finance talent, unlocking capacity for reinvestment. He built buy-in through listening, planning, and influence rather than authority. The initiative endured—and taught him that lasting change comes from changing minds, not issuing mandates.
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Now Watch our Complete Episode Featuring CFO David Larson of Feedzai
David Larson of Feedzai shares a finance leadership approach shaped by corporate development, enterprise strategy, and operational scale. He explains how understanding the business end-to-end allows CFOs to make better trade-offs around growth, investment, and efficiency. At Feedzai, that means balancing go-to-market expansion with margin discipline, using data to guide decisions, and applying AI carefully across both products and finance operations. Larson also reflects on the evolving CFO role, arguing that finance leaders must move beyond spreadsheets to become trusted business advisors. Throughout the conversation, he underscores storytelling, strategic patience, and cross-functional partnership as essential capabilities for long-term value creation.
| CFO’s Strategy Playbook |
|---|
| • Understand the business end-to-end |
| • Reallocate capital toward scalable growth |
| • Use data to sharpen judgment |