Facing an existential crisis at MicroStrategy, Eric Brown led a massive restructuring—cutting two-thirds of staff and shifting operating margins from -40% to +30% in under three years. Market cap rebounded from $55M to over $1B, proving that decisive, sweeping change can revive a company against impossible odds.
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Now Watch the Complete Episode Featuring CFO Eric Brown of Cohesity
During my conversation with CFO [Insert Full Name] of [Insert Company], we explored how finance leadership unlocks growth while managing risk. They discussed aligning resources to strategy, building trust with leaders, and using data to sharpen decision-making and forecasting accuracy. We examined lessons from turnarounds and integrations, including how to protect core engineering and customer value during cost actions. The CFO explained their approach to capital allocation, trade-offs, and measuring returns beyond headline metrics. We also discussed automation and AI’s impact on productivity and speed. Throughout, their theme was ownership, clarity, and execution—turning complexity into momentum for sustainable value creation.
| CFO’s Strategy Playbook |
|---|
| • Align Resources To Strategy, Measure Returns Rigorously |
| • Protect Core Value While Restructuring Costs |
| • Leverage Data, Automation, And AI For Speed |