CFO Cristina Kim’s second week brought a pivotal shift: she caught herself stress-testing the company’s aggressive targets like an outside investor, then realized her role had changed. As CFO, her job wasn’t to score the plan but to help build it—guiding the team toward ambitious goals with discipline and shared ownership. Now Listen to our […]
1147: From Investor Lens to Operator Seat | Cristina Kim, CFO, Octaura
In her second week as CFO, Cristina Kim sat with Octaura’s leadership team reviewing a three-year strategy and ambitious 2026 targets, she tells us. As the numbers appeared on the screen, her instinct was to do what she had done for nearly two decades: probe what might go wrong, stress-test assumptions, and look for what…
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CFO Jill Woodworth’s Wellness Encore at Prenuvo
Woodworth realized early that high‑growth companies must plan for downturns. She pushed Peloton’s leadership to model severe demand shocks and secure funding before it was essential. When COVID’s whiplash forced a $800 million cost‑cut and mass layoffs, those preparations helped to buffer liquidity and allowed the company to restructure rather than stall. Now Watch the Complete […]
1098: Pandemic Rollercoaster Veteran Champions Smarter MRI Suites | Jill Woodworth, CFO, Prenuvo
When Peloton’s stock debuted in 2019, CFO Jill Woodworth believed the playbook was air‑tight. She had shifted fiscal calendars, re‑segmented reporting and shaped statements that “tell a story,” she tells us. Then COVID hit. Orders “flew nine‑fold overnight,” marketing was switched off, and customer focus narrowed to a single metric: getting bikes from order to doorstep. CFOTL:…
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