interview

“What book would you recommend to aspiring finance leaders?” This is a question we frequently pose to our CFO guests, and we felt that it was about time that we collected a number of the more illuminating responses for your reference shelf. ¤

What role should finance play when it comes to measuring and improving the customer experience? Join us when John Bonney, CFO, FinancialForce.com, reveals his CFO mind-set and explains why finance organizations must continue to enhance their customer-centric focus. ¤

If every company is a ship and the CEO serves as captain, what role does the CFO play? Join us when Thomas Baumgartner shares his CFO mind-set and explains the complexities behind driving performance inside the UK’s largest specialist cold roll-forming company that provides products for the construction and manufacturing industries. ¤

Ever wonder what it would be like to be CFO of a systemically important financial market utility (SIFMU) or, to put it another way, an entity deemed "too big to fail." Join us when Kim discusses her CFO mind-set and explains the complexities of being a post-downturn financial market utility. ¤

It wasn't too long ago that Hugh Watchorn thought of big data projects as belonging exclusively to large enterprise firms. No longer. Today, the CFO of Bonhams says that finance leaders can help to unlock big data opportunities for firms of all sizes. ¤

Mark Biersmith has closed on transactions with some of the best and most renowned M&A players in the world. Join us as Mark recalls his original CFO aspirations and the singular career he forged to optimize M&A deals throughout the entire transaction's life cycle,  i.e., from transactional desire through the first year post closing. ¤

What role should the CFO play in architecting a firm's business model? Join us as Portia Kersten, CFO of Skout, the largest global platform for meeting new people, reveals her CFO mind-set and the steps she has taken to maximize Skout's growth potential. ¤

What is the most promising business idea that you have failed to act on? Or have there been so many that it's difficult to single out just one? Join us when CFO Rob Bohorad recalls the idea that just wouldn't stay put and led him to the door of David Yuengling — a member of…

What role should finance play when it comes to technology adoption? Join us as Vince reveals his CFO mind-set and the strategies that allowed Firehouse Subs to trim its SG&A as it empowered its franchisees. ¤

Is your corporate performance management (CPM) initiative succeeding? Join us as Ethan Carlson, CEO of Carlson Management Consulting, tackles our questions concerning CPM strategies and the best practices organizations are adopting to advance their performance goals. ¤ Sponsor BlackLine  Does your finance department remain bogged down in the trenches using spreadsheets to accomplish complex accounting…

Imagine being able to fold your tablet computer several times, allowing it to slide easily into your jacket pocket. Welcome to the age of flexible transistor technology, where CFO Prakash Ramachandran oversees the finance function for Polyera — one of mobile computing's most ambitious disrupters. ¤