Inside The Mentoring Round, CFO Dayton Kellenberger shared a key moment from his time at Coleman Company that reshaped his view of finance. Tasked with addressing declining gross margins, Kellenberger used a detailed price-volume mix analysis to uncover that low-margin products were unintentionally replacing higher-margin ones. His findings led to a transformation in how Coleman priced […]
The Mentoring Round | Daniel Welch, CFO, Kate Farms
Inside The Mentoring Round, CFO Daniel Welch emphasizes the dual nature of Kate Farms as both a healthcare and consumer packaged goods (CPG) company, with long-term customers who rely on its plant-based medical nutrition products. He highlights the importance of understanding customer lifetime value relative to acquisition costs, particularly in the company’s e-commerce expansion. Welch also […]