A Finance Strategic Moment
Facing rising downgrades, Tim Ritters led Gong’s finance team to deeply analyze product usage patterns by persona and behavior. These insights empowered customer success efforts and cut churn and downgrade rates by half within two years—proving that in tough markets, usage data can be a powerful lever for retention.
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Now Watch the Complete Episode Featuring CFO Tim Ritters
During our conversation, Gong CFO Tim Ritters shared how his experience at Google shaped a cross-functional, data-driven approach to finance leadership. At Gong, he’s helping scale a platform that uses AI to extract insight from 3.5 billion+ customer interactions. He discusses how generative AI like ChatGPT changed customer perceptions overnight, accelerating adoption. Ritters outlines how Gong’s finance team is enabling revenue growth, advancing customer-centric innovation, and operating with speed and precision in today’s fast-changing landscape.
| CFO’s Strategy Playbook |
|---|
| • Partner Closely With Revenue Teams |
| • Move Innovation Closer To Customer |
| • Operate At Speed With Insight |