If an opportunity came along to reinvent yourself would you take it? Join us as Bill Swanson, CEO, Cartridge World, NA, reveals the milestones that shaped his finance career and the pivotal moment that would swing open the door to an entirely new world of business — one that would require him to become a student of serial innovation.
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The Metrics That Matter
“We look at the number of new accounts that were acquired during the month. We look at the number of unique purchasers during the month. We look at the base that is actively purchasing product. Finally, we look at the average order size because we realize that business consumers are more predictable and they buy more, so it’s important to maintain these relationships.”
Charting the Competition:
Interview Links
Bill’s Site
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