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070: Big Data & The Great Unknown: How Finance is Advancing to the Frontlines of Brand Protection

070: Big Data & The Great Unknown: How Finance is Advancing to the Frontlines of Brand Protection

What if your brand came under attack from an unseen online intruder? Join us as Alan Peck reveals his CFO mind-set, and the big data strategies his firm BrandProtect is now using to help clients identify unauthorized and fraudulent activities online.

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The Intersection of Big Data & Human Analysis:

“Because we have so much human analysis of the data coming in through our engine. The people we have looking at this data are known as data taggers, and we need to understand how much data can our people effectively handle in an hour. These people are looking at a computer screen most of the day, so it’s important to understand what we can do to make them more effective and alert, and the costs that are associated with that.”

On Human Metrics:

Interview Links

Alan’s Site

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Filed Under: Podcast Tagged With: Accounting, business, Career, CFO, cfotl, corporate, CPA, education, finance, interview, leader, leadership, management, marketer, media, money, online, podcast, social, Sweeney, thought

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