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Aligning Finance with Go-To-Market Strategy | Brian Robins, CFO, GitLab

Aligning Finance with Go-To-Market Strategy | Brian Robins, CFO, GitLab

During a turbulent market downturn, CFO Brian Robins led a critical divestiture of non-core assets.

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In this discussion, CFO Brian Robins outlines GitLab’s strategic approach to leveraging AI across both product development and finance operations. He describes three key AI initiatives: duo Pro offers real-time code suggestions; duo Enterprise integrates AI throughout the software development lifecycle; and duo Workflow employs agentic AI to automate routine tasks. Robins emphasizes that rather than relying on monolithic, long-term projects, GitLab adopts an iterative process—constantly testing, refining, and incorporating customer feedback. He also highlights the use of internal collaboration tools to experiment with various AI use cases, aiming to enhance overall operational efficiency and support informed, data-driven decision-making.

Brian Robins’s CFO Playbook

  • Emphasizes iterative processes over monolithic projects
  • Integrates AI to drive efficiency and innovation
  • Leverages cross-functional insights for data-driven decisions
1083: Navigating the Go-To-Market Roadmap with Precision | Brian Robins, CFO, GitLab

Filed Under: Video Episodes Tagged With: agentic AI, AI impact, AI investing, AI use cases, anthropic license, code suggestions, customer input, finance operation, financial close, GitLab product roadmap, iterative project, metrics frameworks, Slack channel, software development life cycle

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