CFO Kfir Lippmann began his career at Ernst & Young in Tel Aviv, auditing high-growth tech clients and navigating the intricacies of IPO-bound businesses. The experience gave him a deep understanding of strategic finance early on, Lippmann tells us. Later, he joined Monday.com when it was still a small startup, helping scale the organization through multiple investment rounds and significant secondary transactions. These transactions, which allow employees to sell shares prior to an IPO, can be tricky to manage from a morale standpoint. “It’s about maintaining fairness and long-term vision,” Lippmann tells us.
Read MoreBy educating employees about responsible wealth management, Lippmann tellsus he was able to preserve the company’s collaborative culture and harness momentum for broader strategic goals. His approach to finance leadership emphasizes transparency and data-driven decisions across all functions, not simply “being the bad guy,” Lippmann tells us. Now as CFO of Salt Security, he applies the same philosophy of aligning metrics with execution to drive both rapid expansion and operational discipline.
From orchestrating multi-million-dollar funding efforts to shaping sustainable corporate cultures, Lippmann’s journey underscores how secondary transactions—appropriately handled—can spark innovative thinking and sustainable growth.
Made Possible By
CFO Lippman’s Strategy Playbook
- Focuses on cross-department collaboration, ensuring finance partners with every function to accelerate growth.
- Maintains transparent data dashboards, enabling real-time insights and balanced risk-taking.
- Prioritizes speed-to-value for customers, harnessing agile processes to continuously refine services.
- Views finance as a strategic unifier, bridging personal milestones (like secondary transactions) with company-wide objectives.
CFOTL: Tell us about Salt Security?
Lippmann: Salt Security is backed by some of the big name investors out there—like Sequoia, Capital G, (and others)—who also serve on our board. We operate in the cyber industry, defending (or protecting) APIs within organizations. Today, nearly all applications are connected through APIs, so if someone wants to check their bank balance, for example, they use an API to access the bank’s data storage. We protect that API layer, preventing attackers from doing harmful things to companies. When you think about who can use our solution, the market is endless. We have customers in retail, banking, tech—basically every industry—because all modern companies depend on APIs. In fact, 40% of the Fortune 500 are our customers. Many organizations have a weak spot in their APIs, and we help them secure this entire domain.
Read MoreCFOTL: What are your priorities as a CFO for the coming 12 months?
Lippmann: It’s mainly delivering on our business goal of growing our top line and at the same time retaining existing customers. I mean that we need to ensure that we not only retain the customers, but we upsell them as well, so they can contribute to our growth. At the same time, we need to deliver a lot of value to our customers. They will be satisfied and kind of replicate our success. This is one aspect. And the second thing is to expand in the US faster. We need to hire people, and make certain we’re building the right infrastructure for them to be successful and perform.
Salt Security www.salt.security Tel Aviv, Israel