Facing slowing growth, Aidan Viggiano led a sweeping reset—workforce reductions, compensation redesign, leadership changes, and governance overhaul—shifting the company toward balanced growth and profitability. Anchored by a “do what we said we would do” mindset, she rebuilt financial discipline, restored credibility, and emerged a stronger, more decisive leader.
Now Watch Our Complete Episode Featuring CFO Aidan Viggiano of Twilio
Aidan Viggiano discusses how her years at GE shaped her operating mindset and prepared her for public-company finance leadership at Twilio. She reflects on stepping into the CFO role during a pivotal reset, when slowing growth demanded layoffs, tighter cost discipline, and renewed investor trust. Viggiano explains how Twilio balances growth, profitability, and innovation while funding an ambitious product roadmap. She also outlines how AI is influencing both Twilio’s customer value proposition and finance operations, from forecasting to workflow efficiency. Throughout the conversation, she returns to one governing principle: do what you said you would do, and build credibility through execution.
| CFO’s Strategy Playbook |
|---|
| • Balance growth with profitability discipline |
| • Build trust through consistent execution |
| • Fund innovation without losing control |


