Inside The Mentoring Round, CFO Dayton Kellenberger shared a key moment from his time at Coleman Company that reshaped his view of finance. Tasked with addressing declining gross margins, Kellenberger used a detailed price-volume mix analysis to uncover that low-margin products were unintentionally replacing higher-margin ones. His findings led to a transformation in how Coleman priced products and conducted annual line reviews with major customers. By embedding finance into the decision-making process, Kellenberger helped optimize margins and improve business strategy, highlighting finance’s vital role in driving growth and strategic decision-making across the company.
