At American Express, Guillermo Lopez overhauled a historically allocated $700M annual investment budget by building a data-driven ROI model that merged financial, platform, and customer data. The reallocation redirected capital to higher-return markets, generating an estimated $30M in incremental annual revenue—compounding year over year. Now Watch the Complete Episode Featuring CFO Guillermo Lopez of DLocal […]
What's Rarely Measured Matters Most