Inside the Mentoring Round, Emma Seymour of Deputy shares how shifting from traditional VC funding to strategic customer investments propelled the company to unicorn status. By partnering with major customers like ExpressPros and Xero, Deputy secured $50M in strategic investments, unlocking new distribution channels and fostering deeper customer relationships.
1060: Reaching Unicorn Status Through Innovation | Emma Seymour, CFO, Deputy
When Emma Seymour arrived at Deputy in early 2022, she became focused on strengthening the company’s financial foundation. In the three years since, Deputy has achieved a historic milestone—reaching unicorn status through strategic partnerships with major customers who not only become clients but also invest capital, thereby opening new distribution channels and co-creating additional value.…
Listen to the Episode Below (0:46:10)