Blending academic rigor with industry acumen- Fatema El-Wakeel, PHD has multiple professional lives inside the data strategy realm. Her multifaceted career encompasses roles at the University of Cambridge, where she imparts knowledge as a seasoned educator, and at Unilever, where she shapes strategic data initiatives. Fatema also lends her expertise as a non-executive director of the Institute of Management Accountants (IMA), showcasing her versatility and leadership in diverse settings.
A crucial aspect of her professional life is the intersection of academia and industry. Fatema champions the idea that academic research can profoundly inform practical solutions, while real-world challenges can drive academic inquiry. This synergy enhances both realms, fostering innovation and effective problem-solving.
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- Unilever using digital Twins Case: https://www.unilever.com/news/news-search/2023/unilever-sites-join-network-of-worlds-most-digitally-advanced-factories/
- Unilever using AI: https://www.unilever.com/news/news-search/2022/using-ai-to-optimise-our-portfolio-and-fuel-growth/
- Unilever using Metaverse: https://www.unilever.com/news/news-search/2022/unilever-and-the-metaverse-navigating-the-new-virtual-world/
- Jaguar Land Rover Case: https://www.linkedin.com/pulse/setting-up-data-analytics-centre-excellence-el-wakeel-mba-cma/?trackingId=wtJgLWOpT%2BSzqvDNa1Umig%3D%3D
- Fatema’s publications: https://scholar.google.com/citations?view_op=list_works&hl=en&hl=en&user=vx63upwAAAAJ