When Kevin Rubin joined Alteryx, the company shifted from expensive, limited licenses to broad distribution. He led deep cohort and customer-journey analysis to engineer a predictable land-and-expand go-to-market model. The result: sustained top-tier net expansion and growth from under $100M to $500M in revenue.
Made Possible By
We speak to Kevin Rubin, CFO of Zscaler, about scaling finance leadership inside a fast-moving cybersecurity company. Rubin explains how Zscaler pioneered zero trust, replacing “castles and moats” networks with internet-based access that verifies users and limits permissions. He shares how his first months focused on learning a new industry, partnering with product and go-to-market leaders, and strengthening investor communication. On AI, Rubin emphasizes experimentation, budget space, and a centralized approach to avoid tool sprawl while securing customers’ AI usage. His priorities center on responsible growth, disciplined capital allocation, and building teams that can scale at global enterprise velocity.
| CFO’s Strategy Playbook |
|---|
| • Build strategy by understanding business realities. |
| • Centralize AI bets; test, certify, deploy. |
| • Align capital, talent, and execution discipline. |