At Diageo Mexico, Jorge Pliego helped lead a six-month, cross-functional strategy to triple the business. Finance moved beyond accounting to partner with sales, marketing, and operations, framing risk and investment clearly. By empowering teams through a “freedom to succeed” mindset, the strategy came to life—driving aggressive growth and market expansion.
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Now Watch the Complete Episode Featuring CFO Jorge Pliego of Improving
In our conversation with CFO Jorge Pliego of Improving, we explore disciplined execution inside a fast-moving IT services business shaped by private equity, acquisitions, and AI disruption. Pliego shares how early responsibility in global consumer companies taught him to translate risk in business terms, stay close to sales and operations, and lead calmly under pressure. He explains Improving’s collaborative approach to AI: diagnose what clients can do now, then strengthen data, applications, and platforms so AI becomes productive. We also discuss operational rigor—faster closes, utilization focus, and talent development—plus near-term priorities, including refinancing to fund aggressive M&A this year.
| CFO’s Strategy Playbook |
|---|
| • Translate Risk Into Business-Ready Decisions Fast |
| • Pair Speed With Discipline, Data, And Utilization |
| • Build Talent And Stay Calm Under Pressure |