Four Priorities to Redefine Finance



There’s long been little question that the CFO role is expanding, but just how a finance leader should allocate their time to address their far-flung responsibilities has remained every CFO’s quandary.

Now a new study from Workday boldly sheds light on four priority areas that hyper-occupied CFOs should keep in mind if they want to be successful at driving change within their organizations.

The four priority areas are resilience, intelligence, leadership, and talent, and the study examines each, providing a valuable road map for leaders seeking to combine the best finance talent with the best finance technology and successfully redefine the finance function.

Join us when Trish Coughlin, Corporate Controller & Vice President, Workday, and Annette Melatti, Senior Director of Product Marketing, Workday, explore the study’s findings with CFO Thought Leader host Jack Sweeney.




Trish Coughlin, Corporate Controller & Vice President, Workday
Trish Coughlin is responsible for all aspects of Workday’s accounting and external reporting. She has more than 25 years of experience in corporate finance and accounting. Prior to arriving at Workday, Trish was a managing director at Goldman Sachs, where she spent more than 10 years in finance and operational leadership roles. Trish previously held roles at Honeywell, where she was controller of a $4 billion business, and PricewaterhouseCoopers (PwC), where she provided services to multinational clients in the audit and transaction advisory practices. Trish is also an active volunteer in her community and is currently on the board of directors at the Community Foundation of Utah.

Annette Melatti, Senior Director of Product Marketing, Workday

Annette Melatti is responsible for developing and executing go-to-market strategies and planning for Workday Financials, including Financials, Procurement, Projects, and Planning and Budgeting. Prior to Workday, Annette was responsible for marketing ERP and Financials Cloud as well as on-premise solutions at Oracle. She is a disciplined and energetic product strategy and marketing professional with over 25 years of experience in product strategy, requirements gathering, go-to-market strategies, lead generation planning and execution, and sales enablement for enterprise software. Annette enjoys playing a hands-on role in creating programs from scratch and personally driving initiatives to achieve company objectives in a deadline-driven environment.





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