Jay Peir’s Finance Strategic Moment revealed how CFOs shape culture as much as strategy. Inspired by Tableau’s CFO Tom Walker, he embraced rituals that united teams and reinforced the mindset: “You either sell the product or build the product,” guiding his own leadership at Pigment toward cultural impact.
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Now Watch the Complete Episode Featuring CFO Jay Peir of Pigement
Pigment’s CFO and Head of Strategy, Jay Peir, traces a career that blends engineering, corporate development, and finance leadership. He became a first-time CFO at SunPower at 30 after leading M&A at Cypress Semiconductor. A decade at Tableau brought hypergrowth, a 50% stock drop, a subscription transition, capability acquisitions, and a six-month path to signing with Salesforce. Peir stresses cross-functional change management and the CFO’s role in shaping culture. At Pigment, an AI-native planning platform, he differentiates integrated planning, UX, and an AI roadmap including generative, predictive, and agent capabilities. Internally, AI now pre-fills 80% of RFPs, boosting consultant productivity.
| CFO’s Strategy Playbook |
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| • Orchestrate cross-functional, stakeholder-driven change programs thoughtfully. |
| • Set culture as a finance priority. |
| • Use AI to drive decision velocity. |