Sensing 2021’s frothy market, Gold ran a dual track—pursuing fresh capital while quietly courting strategic buyers. Years of relationship‑building and rigorous records paid off when Vista Equity acquired Salesloft, delivering liquidity without ceding control and validating his mantra that finance should anticipate peaks and “make the news.”
Now Watch the Complete Episode with CFO Chad Gold of Fullstory
In our conversation, Fullstory CFO Chad Gold traces a playbook forged during Salesloft’s billion‑dollar rise and Vista exit. Doubting frothy markets, he ran a dual‑track capital process, proving finance must “make the news.” Now, within ninety days at Fullstory, Gold embeds daily with the Chief Product and Technology Officer, wiring financial discipline into every release while pushing enterprise ARR to sixty‑five percent. He insists companies operate as if an S‑1 could drop tomorrow, maintaining pristine contracts, tight forecasting, and data‑driven retention analytics. By coupling product alignment with IPO‑ready rigor, Gold prepares Fullstory for any outcome—public listing or strategic deal ahead.
| CFO’s Strategy Playbook |
|---|
| • Partner Finance Closely With Product Leadership Daily |
| • Run Operations As If IPO Imminent |
| • Maintain Data Depth To Drive Optionality |