Inside The Mentoring Round, CFO Aira Pineda reflects on her bold career move, leaving a high-profile role in the city to join Scrubbed, a small startup, in order to better accommodate her family. As CFO, her priorities for the next 12 months center on improving operational efficiency through data-driven decision-making and enhancing visibility with new KPIs. She aims to position Scrubbed as a thought leader by proactively addressing emerging client needs, such as ESG compliance, and leveraging AI tools to strengthen the company’s role as a trusted partner.
