When a leader is faced with unprecedented challenges, their true mettle is tested. Daniel Bisgeier, a seasoned CFO, exemplifies how continuous improvement and strategic decisiveness can pave the way for corporate resilience and growth. Reflecting on his career, Bisgeier notes that significant progress often comes not in bursts but through “persistent effort over time and constant refinement.”
Read MoreAn illustration of Bisgeier’s strategic agility occurred during his tenure at MediaMath, amid the tumultuous onset of the COVID-19 pandemic. This crisis had abruptly shifted the demand environment, straining the company’s working capital due to misaligned payment arrangements. Recognizing the urgent need for liquidity, Bisgeier spearheaded a proactive initiative to renegotiate payment terms with vendors and clients alike. This strategic move was about not just navigating a crisis but also transforming it into an opportunity to develop more sustainable operations.
“We had to make sure that we had backup plans,” Bisgeier recalls, underscoring the necessity of adaptability in financial strategy. By directly addressing the liquidity constraints with calculated adjustments, his team not only navigated the immediate financial tumult but also positioned the company for stronger financial health post-crisis.
This career chapter speaks to Bisgeier’s philosophy that impactful leadership in finance goes beyond maintaining the status quo—it involves anticipating changes, embracing challenges, and crafting solutions that ensure long-term sustainability. From his days as an analyst at Goldman Sachs to his current role at Constellation, Bisgeier has had a career journey that reveals a commitment to leadership preparedness that has enabled him to act as a leader when it counted the most.
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CFOTL: Tell us about Constellation … what does this company do, and what are its offerings today?
Bisgeier: I’ve been at Constellation since the beginning of January, and I’m really excited to be here. We focus on three main areas: content, data, and compliance. Our content platform allows us to instantly create really beautiful digital assets that are always compliant with legal and brand requirements and that our clients can deploy instantly and at scale across a bunch of different channels. We have clients that license this platform for different uses. We’re strong in automotive, healthcare, and insurance, for example—highly regulated industries that have really important requirements around any asset that is going to be deployed, whether it’s a digital ad or a brochure.
Read MoreOur software platform makes it really fast and easy for them to create assets that work in different environments and look really good. Plus, they work really well, whether for external marketing, internal use, or whatever they’re being used for. We have clients that license the platform. In some cases, we also help clients to deploy these assets through the platform.
We also have a data and analytics business through which we essentially deploy AI tools to build a data analytics platform that takes first-party data—in other words, data that our clients own—and combines it with insights from publicly available data to create an insights platform for our clients. We are using the best tools available to identify what is unique to them and their data so that they can best profit from it. Our clients license both of these as separate products, but they are complementary.
As you look down the road, you see how the purpose of a data analytics platform is really to help you to understand what’s going on in the hearts and minds of your clients and customers. The purpose of a content platform is to help in the creation and deployment of assets that reach the right people with the right messages where and how they want to be receiving messages. This is what we do. We have a dynamic founder leading a company with a lot of growth ahead of it. As I said, I’ve been here only 3 months, but I’m thrilled to be here and to be part of a really strong team. jb
“Be clear about how to measure success and be ready to drive change. An effective CFO empowers better and faster decision-making and leads with insights and recommendations.” –Daniel Bisgeier, CFO, Constellation
Constellation | www.helloconstellation.com | New York, NY