Listen to the Episode Below (00:41:36)
Made Possible By
Digging Into the Product Life Cycle
“Once, when we did some consumer studies, people told us that they bought a certain product because it was cheaper. It was cheaper because it was less expensive for us to manufacture. But we hadn’t looked at the full cost of the product life cycle, and when we put all that together, including the extra trucks required to haul it to the stores, we found that it was not one of our more profitable products.”