Andrew Casey remembers a moment when colleagues truly looked to finance for leadership. At ServiceNow, a then‑$400 million company with little go‑to‑market infrastructure, the team faced a long list of missing elements: no functioning comp plan, no partner ecosystem, and no clear strategy for scaling sales. “Whenever people said they didn’t know how,” Casey recalls, “I started raising my hand and said, I don’t know either, but I know what we’re going to go do… and then we’re going to adjust as we go.” That willingness to lead through uncertainty became a turning point in his career.
ServiceNow would grow from $400 million to $4.5 billion during his tenure, and colleagues still use the pricing and deal frameworks he spearheaded, he tells us. The experience cemented his approach: chase experiences, not titles, and transform finance into a partner that drives business outcomes.
Read MoreThat mindset carried into his first CFO role at WalkMe in 2020, where, just two weeks in, COVID forced an immediate office shutdown. “We didn’t even have a work‑from‑home policy,” he tells us. The sudden disruption forced him to navigate crisis management, team alignment, and IPO preparation simultaneously.
His journey through Sun Microsystems, Symantec, Oracle, HP, ServiceNow, and Lacework sharpened his ability to guide transformation and scale. Today, as CFO of Amplitude, Casey draws on those lessons to help a smaller public company grow with discipline. Each chapter—from being involved in 37 acquisitions at Oracle to steering turnarounds—reflects a career built on stepping into complexity, listening first, and leading change with confidence.
Made Possible By
CFOTL: Tell us about Amplitude. What is this company about? What does it do, and what are its offerings?
Casey: Amplitude is a digital analytics company. But what’s important to understand is that every company today—no matter the industry or the product—is trying to figure out how to engage with customers digitally. Ten years ago, that engagement was almost entirely through a website. Companies would ask, “How do we show our products and services? What are customers seeing?” And back then, the only real feedback you got came from surveys.
The founders of Amplitude realized there was a better way. We can now break down digital interactions at a very detailed level—everything from how you scroll your mouse to how you navigate and whether you’re finding the right feature sets. With the rise of websites, mobile applications, and broader digital interaction, instrumenting customer feedback through your actual products became a huge opportunity.
Read MoreThink about using DoorDash, Chick-fil-A’s app, or even renewing a license online—you’re interacting with a digital product. Companies want that experience to be great because a positive experience allows them to deliver their service in the most efficient and effective way. By understanding behavioral feedback in detail, they can continuously make the experience better.
That’s what Amplitude provides: the ability to capture, analyze, and translate these interactions into actionable insights. We help businesses improve everything from loyalty programs and promotions to product features. All of this data is distilled into what we call a “behavioral graph,” built on one of the largest databases of proprietary behavioral information, which ultimately drives better digital experiences.
A good example is The Economist. When it moved from a fully print subscription to digital, it needed to understand how readers interacted with articles online. Were they browsing or really reading? How long were they spending on content? Those insights influenced the types of articles they curated, the way they built subscription models, and even how they priced advertising. By knowing which content had the greatest engagement, they could charge higher rates for ads tied to that content. In short, Amplitude helped transform their business as they shifted from print to digital subscription.
Amplitude | www.Amplitude.com | San Francisco, CA