FINANCE STRATEGIC MOMENT | CFO JASON LEE
At Faire, Jason redefined how the company measured growth by simplifying customer behavior analytics. Initially, the company tracked broad volume and percentage-based growth metrics, but Jason shifted the focus to two core drivers: discovery volume (new product trials) and reorder rate (repeat purchases).
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During our conversation with Jason Lee, CFO of Faire, he shared lessons gleaned from his time at Square—particularly the challenge of renegotiating a major partnership that risked financial losses. Emphasizing the importance of visibility and accurate measurement, Lee explained how finance teams should assess both short-term and long-term investments to optimize growth. He also described the delicate balance of listening to investor feedback without sacrificing a company’s core strategy, underscoring that financial leadership should drive sustainable expansion rather than quick fixes. Ultimately, Lee’s approach prioritizes ROI, clear metrics, and customer impact as the catalysts for transformational business success.
CFO’s Strategic Mindset Bullets
- “Clarify investments to accelerate data-driven decisions.”
- “Balance short-term wins with strategic long-term bets.”
- “Use investor insights as guidance, not final directives.”