The Customer-Centric CFO: Tools and Tactics for Making Customer Loyalty Central to the Business Case
Think about it. Accounting rules focus the workforces of companies big and small on product costs and revenues, while altogether ignoring the value of customer loyalty—yet extensive research has shown that customer loyalty is an unmatched catalyst for growth.
Join this Webcast to hear an expert discussion on how customer satisfaction metrics have become top of mind among finance leaders now focused on rewiring the finance function to help drive customer satisfaction.
View this webinar and learn…
- How to develop your CFO Customer-Centric Toolkit
- Three easy ways to link customer loyalty to the business case
- Using the next generation NPS (Net Promoter Score) to drive growth
- Incorporating customer loyalty into product costing & investment decisions